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Dear CEO: Content Is Your Social Media Fuel

Earlier this year I was asked by the irrepressible Gini Dietrich to contribute my thoughts to an ebook titled, Dear CEO: Letters to the C-Suite from Experts on Vision, Culture, Community, and...

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Why Good Content is Your “Social Annuity”

Just how valuable is the content you create? That depends. Are you writing derivative, uninspired, directionless crud that simply supplies words on a page? Or do you have a trajectory of thought that...

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How Getting Personal Can Synch You With Your Customers

Talk about getting personal. Here’s a fun story about getting and giving attention on a one-to-one level. As reported on CBS TV Chicago in early February, local high school student Keenan Cahill found...

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Want to Serve More Clients? Serve Up More Content

“Marketing is the lifelong process of educating your customers about why they should buy from you.” This quip by marketing star Jay Abraham was penned almost two decades ago, and couldn’t be more true...

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Content Mitigation: How Sharing Service Details Could Keep You Out of A Crisis

So, you’re using content marketing — articles, blogs, e-newsletters, case studies, videos, and social media platforms — to build brand awareness, customer acquisition, lead generation and customer...

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