Dear CEO: Content Is Your Social Media Fuel
Earlier this year I was asked by the irrepressible Gini Dietrich to contribute my thoughts to an ebook titled, Dear CEO: Letters to the C-Suite from Experts on Vision, Culture, Community, and...
View ArticleWhy Good Content is Your “Social Annuity”
Just how valuable is the content you create? That depends. Are you writing derivative, uninspired, directionless crud that simply supplies words on a page? Or do you have a trajectory of thought that...
View ArticleHow Getting Personal Can Synch You With Your Customers
Talk about getting personal. Here’s a fun story about getting and giving attention on a one-to-one level. As reported on CBS TV Chicago in early February, local high school student Keenan Cahill found...
View ArticleWant to Serve More Clients? Serve Up More Content
“Marketing is the lifelong process of educating your customers about why they should buy from you.” This quip by marketing star Jay Abraham was penned almost two decades ago, and couldn’t be more true...
View ArticleContent Mitigation: How Sharing Service Details Could Keep You Out of A Crisis
So, you’re using content marketing — articles, blogs, e-newsletters, case studies, videos, and social media platforms — to build brand awareness, customer acquisition, lead generation and customer...
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